onclick="javascript:return confirm('Are you sure you want to delete ?');"
<ItemTemplate><asp:HyperLink ID="hlnk_Delete" onclick="javascript:return confirm('Are you sure you want to delete ?');" runat="server" style="width:100px; margin-left:50px; margin-right:100px"
NavigateUrl='<%# "Components/DeleteBook.aspx?SKU=" + Utility.SKUMask(Eval("lbhc_lb_sku").ToString()) %>'>Delete</asp:HyperLink></ItemTemplate>